
Tyra Banks Expresses Emotion Over 'Modelland' Novel's Unexpected Resurgence

By Chimamanda Ngozi Adichie


By Chimamanda Ngozi Adichie
Tyra Banks, celebrated for teaching the art of the 'smize' on America’s Next Top Model, has candidly discussed the initial heartbreak she felt when her ambitious 2011 novel, Modelland, failed to capture the audience's imagination as she had hoped. She had poured her heart and soul into creating a captivating world, envisioning a lasting impact on her readers. However, the reality fell short of her dreams, leaving her with a sense of profound disappointment.
Years later, a peculiar turn of events saw Modelland—or, more accurately, Banks' unconventional promotional efforts, including a memorable theme song featuring "four chicks in green"—become an internet sensation. Social media platforms buzzed with renewed interest, remixes, quotes, and even fans dressing up as characters from the book. This sudden wave of popularity, completely unanticipated, caught Banks off guard.
Banks confessed that discovering this widespread rediscovery of her work brought her to tears. She described the experience as incredibly validating, transforming her past disappointment into overwhelming joy. The novel, which she considers "one of the most intense, vulnerable, wildly creative chapters" of her life, was finally receiving the attention and appreciation she had originally craved.
Capitalizing on this newfound momentum, Banks' SMiZE & DREAM ice cream store in Sydney, Australia, has announced an exciting new range of products. These offerings are designed to mirror the unique characters and fantastical elements within the Modelland universe, further extending the book's reach and engaging its growing fanbase. This development marks a full circle for Banks, turning a past perceived failure into a current success.
At its core, Modelland tells the story of Tookie De La Crème, an awkward teenager who finds herself scouted for a whimsical and extraordinary modeling academy. This academy is populated by a diverse cast of fantastical characters, creating a vibrant and imaginative setting for Tookie's journey. The novel's narrative reflects Banks' distinctive creative vision, blending elements of fantasy with themes of self-discovery.
The name Modelland also resonates with another of Banks' ambitious projects: an indoor theme park envisioned for Santa Monica, California. While this park, designed to offer guests an immersive modeling experience, never fully materialized, its conceptualization underscores Banks' long-standing desire to create imaginative and engaging worlds. Her literary and entrepreneurial pursuits run parallel to her role as head judge and producer of America’s Next Top Model, a show that has itself seen a contemporary re-evaluation by fans.
In a related development, Banks is currently embroiled in a lawsuit concerning a Netflix docuseries, Reality Check. The series highlights various contestants' allegations against America’s Next Top Model and features an interview with Banks. She claims her words were selectively edited to portray her in an unfavorable light. This legal battle adds another layer of complexity to Banks' public persona, underscoring the challenges of navigating public perception and media representation.
About the author

Acclaimed novelist ("Americanah") whose essays and talks offer sharp critiques of culture and feminism.

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