
Sure Thing Chapel: A Quirky New York City Wedding Experience

By Diane von Fürstenberg


By Diane von Fürstenberg
Sure Thing Chapel, a quirky wedding establishment originally from Las Vegas, has established its first New York City location, bringing a distinctive blend of kitsch and charm to Manhattan's Lower East Side. This venue caters to couples looking to bypass conventional wedding ceremonies, offering a memorable and unconventional experience. With its vibrant pink exterior and an array of eccentric officiants, the chapel aims to revolutionize the concept of elopement, making it an accessible and joyful alternative to grand, traditional celebrations.
The recently opened New York branch of Sure Thing Chapel, founded by Amy Hybarger and Victoria Hogan, injects a dose of Las Vegas-style spontaneity into the urban landscape. Unlike the often-formal elopements seen in New York, which might involve a simple courthouse ceremony followed by an upscale meal, Sure Thing Chapel provides a theatrical backdrop for tying the knot. The venue prides itself on a roster of unique officiants, including the flamboyant 'Hellvis'—a blend of Satan and Elvis—and the witty Tillie the Clown. Each ceremony is designed to be a personal reflection of the couple's individuality, steering clear of the pressures associated with large-scale weddings.
During a typical Sunday afternoon, the chapel's striking pink facade, reminiscent of Pietro Nolita's iconic hue, captures the attention of passersby on the Lower East Side. The large street-facing window offers a glimpse into the ongoing festivities, often drawing onlookers who pause to watch, film, and even inquire about using the space for their own photo opportunities. Inside, the atmosphere shifts from external spectacle to intimate charm, with red draped curtains, a heart-shaped backdrop, light pink chairs, disco ball accents, and a mirrored ceiling creating a playful yet cozy setting. The availability of an aux cord further personalizes the experience, allowing couples to curate their ceremony's soundtrack.
One such couple, Sophia and Carlos, who had been following Sure Thing Chapel online prior to its NYC expansion, opted for this untraditional route. Having met nine years ago through an 'OkCupid swipe' and bonded over their shared love for punk music and 'witchy' aesthetics, they sought an intimate ceremony free from the pressures of a large family gathering. Their nuptials were blessed by 'Hellvis' in the name of 'Love and Satan's music, a.k.a rock 'n' roll,' culminating in a symbolic act of smashing a glass bottle, perfectly encapsulating their rebellious spirit. This choice highlighted their desire to forge their own path, rather than conforming to societal expectations of lavish weddings.
The sentiment of optimism and the celebration of diverse forms of love resonate deeply within Sure Thing Chapel. Officiants like Tillie the Clown, a gender-neutral drag performer, and Grace, who transitioned from human rights work to officiating to pursue a more hopeful calling, emphasize the importance of love in challenging times. Grace's inaugural officiating experience involved Marie and Daniel, who renewed their vows after 20 years of marriage. Their story, beginning with high school tutoring and leading to an early marriage, found a perfect, kitschy yet heartfelt setting for their vow renewal in the newly opened New York chapel, accompanied by their chihuahua in a bedazzled Elvis-inspired jumpsuit.
Post-ceremony, couples transition through a connecting door to Autophoto, a vintage photo booth museum. This offers a unique opportunity to immediately capture their marital bliss in classic photostrips, marking the start of their new chapter. The chapel provides a joyous and hassle-free beginning to married life, reflecting a growing trend towards personalized and unconventional wedding celebrations. It stands as a testament to the idea that love, in all its forms, deserves to be celebrated with authenticity and flair.
About the author

Fashion designer and author, best known for the wrap dress and her writings on style and female empowerment.

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