
Fall/Winter 2026 Campaigns: A Glimpse into the Season's Hottest Fashion Statements

By Tan France


By Tan France
J.Crew kicks off the season with a tribute to its beloved barn jacket, marking 40 years of timeless style. The campaign features a diverse cast, including True Whitaker, Amandla Stenberg, and Hari Nef, each bringing their unique charm to this enduring wardrobe staple. The imagery highlights the jacket's versatility and its ability to seamlessly integrate into various personal styles, reinforcing its status as a quintessential fall garment.
Coach presents its 'Live Your Story' campaign, starring the talented Elle Fanning and PinkPantheress. The visuals capture a sense of individuality and self-expression, aligning with Coach's message of authenticity. The campaign emphasizes how fashion can be a powerful tool for storytelling, empowering individuals to embrace their unique journeys and celebrate their personal style.
Lafayette 148's campaign showcases elegant and refined designs, featuring accomplished women such as Christine Baranski, Missy Robbins, and Phyllis Kao. The collection emphasizes clean lines, luxurious fabrics, and sophisticated tailoring, reflecting a commitment to timeless elegance and the modern professional woman. The campaign exudes confidence and grace, portraying clothing that empowers and inspires.
Frame's latest offering transports us to the glamorous Hollywood Hills, with Kendall Jenner at the forefront. The campaign captures a relaxed yet chic aesthetic, embodying the brand's Californian-inspired denim and ready-to-wear. Jenner's effortless style and undeniable presence perfectly encapsulate the brand's cool and contemporary vision for the season.
Fendi places its iconic Peekaboo bag at the heart of its Fall/Winter 2026 campaign, starring the legendary Monica Bellucci, Yara Shahidi, and Tang Yan. The visuals exude luxury and sophistication, highlighting the bag's timeless design and artisanal craftsmanship. The campaign beautifully intertwines Fendi's rich heritage with a modern sensibility, appealing to a global audience.
Bottega Veneta continues its tradition of artistic campaigns, showcasing its distinctive blend of heritage and innovation. The imagery, captured by Juergen Teller, features striking compositions and unexpected elements, reflecting the brand's unique design philosophy. The campaign highlights the brand's commitment to exquisite materials and unconventional silhouettes, pushing the boundaries of contemporary fashion.
Rothy's campaign features Mamie Gummer, Coco Mellors, and Kesewa Aboah, emphasizing the brand's commitment to sustainable and stylish footwear and accessories. The visuals highlight the comfort and versatility of Rothy's products, made from recycled materials. The campaign resonates with a growing consumer desire for environmentally responsible fashion without compromising on style.
Gucci's Primavera campaign captivates with supermodel Kate Moss lip-syncing to Chris Isaak's "Wicked Game." The campaign evokes a romantic and mysterious ambiance, showcasing Gucci's opulent and eclectic designs. Moss's iconic allure perfectly embodies the brand's blend of rock-and-roll edge and high fashion elegance.
Prada takes a cinematic approach with its new visual titled 'Simple Stories,' starring Hunter Schafer and Troye Sivan. The campaign delves into subtle narratives and emotional depth, reflecting Prada's intellectual and sophisticated aesthetic. The imagery explores themes of intimacy and connection, showcasing the collection's refined yet understated luxury.
Saint Laurent's campaign features a powerful trio: Connor Storrie from Heated Rivalry, Rosé, and Liu Wen. The campaign exudes a raw and confident energy, showcasing Saint Laurent's signature sharp tailoring and rebellious spirit. The diverse cast embodies the brand's modern and inclusive vision, appealing to a broad spectrum of fashion enthusiasts.
7 For All Mankind's fall campaign stars the iconic Chloë Sevigny, celebrating the brand's premium denim. The campaign highlights the enduring appeal of high-quality denim and its role as a versatile foundation for any wardrobe. Sevigny's distinctive style perfectly captures the brand's blend of classic cool and contemporary sophistication.
About the author

Fashion designer and TV host ("Queer Eye"), known for his classic style advice.

by André Leon Talley
by Tan France