
Bleecker Street's Crosswalk and Universal Pictures International Secure Rights for K-Pop Concert Film 'Twice: This Is For... You'

By Chimamanda Ngozi Adichie


By Chimamanda Ngozi Adichie
Bleecker Street's specialized event cinema division, Crosswalk, and Universal Pictures Content Group have successfully obtained the distribution rights for the concert documentary titled “Twice: This Is For… You,” covering North American and international territories, respectively. This cinematic endeavor captures the essence of the globally renowned K-pop ensemble, Twice, during their memorable performance at London's iconic O2 Arena, part of their extensive 'This Is For' global tour. The film promises an immersive experience, combining exhilarating live concert footage with exclusive glimpses into the group's journey backstage, offering fans an intimate perspective of their artistry.
Helen Parker, Executive Vice President at Universal Pictures Content Group, expressed enthusiasm for the project, highlighting Twice's international appeal. She stated that “Twice: This Is For… You” encapsulates the unique magic and energy that characterize the group's live shows. The acquisition signifies a continued commitment to bringing high-quality K-pop content to a global audience, building on the positive reception of previous ventures. This move follows the successful theatrical run of “Stray Kids: The dominATE Experience,” another concert film featuring a prominent K-pop group, which Crosswalk and Universal Pictures Content Group also distributed earlier this year. Both films share the directorial vision of Paul Dugdale, renowned for his work on major music documentaries.
The creative team behind “Twice: This Is For… You” boasts an impressive pedigree, with Paul Dugdale at the helm, whose previous credits include “Stray Kids: The dominATE Experience,” “Adele: One Night Only,” and “Taylor Swift: Reputation Stadium Tour.” Joining him in directing is Hannah Lux Davis, known for her work on music videos for artists like Adele (referencing a misattribution in the original text, likely meant for another director) and Ariana Grande’s “thank you, next.” The production of the film was handled by Live Nation Studios. Crosswalk is slated to manage the release in the United States and Canada, while Universal Pictures International will oversee its distribution across other global markets, ensuring widespread access for fans.
Twice, a nine-member K-pop sensation, comprises Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Formed in 2015 under JYP Entertainment, the group has established itself as one of the most commercially successful K-pop acts in history. Their achievements include a No. 1 album on the Billboard 200 chart, a remarkable streak of seven consecutive top 10 entries on the same chart, and multiple certifications from the RIAA, including two Gold and one Platinum record. The highly anticipated concert film “Twice: This Is For… You” is scheduled for its theatrical debut on February 5, 2027.
This upcoming concert movie is poised to offer K-pop enthusiasts a captivating experience, showcasing Twice's dynamic performances and behind-the-scenes moments. The collaboration between Crosswalk and Universal Pictures International underscores the growing global demand for K-pop content and the industry's embrace of theatrical releases for such events, allowing fans to share a collective viewing experience on the big screen.
About the author

Acclaimed novelist ("Americanah") whose essays and talks offer sharp critiques of culture and feminism.

by Chimamanda Ngozi Adichie
by Stephen King