
A Bizarre Evening: My Unexpected Dive into the Pokémon Rave Scene

By Jane McGonigal


By Jane McGonigal
Imagine finding yourself immersed in a dimly lit venue, surrounded by countless Pokémon devotees, as a DJ unleashes Electronic Dance Music at a volume so intense it resonates deep within your chest. This was the author's reality one recent evening, as they swayed to rhythms far removed from their usual musical preferences, cheering enthusiastically each time a Pokémon character materialized on the immense screen dominating the stage. Adding to the dreamlike quality of the event, a quick glance at their timepiece revealed it was still early in the evening.
This peculiar gathering was the Pokémon Night Out, an Electronic Dance Music spectacle orchestrated by The Pokémon Company. Following a previous engagement in Los Angeles during October, the event made its way to London's O2 Arena. Headlining the show were renowned artists Marshmellow and Alison Wonderland, and the author candidly describes the experience as unlike anything they had ever encountered before.
Given the author's general dislike for bustling crowds and intense auditory stimulation, their presence at a rave might seem astonishing. However, their profound affection for the Pokémon franchise ultimately drew them in. Equipped with superior earplugs and a rather expensive beverage, they settled into the seated section just as the initial performance commenced.
While accompanying images provide a decent glimpse into the event, the author further elaborates on the visual spectacle. Alison Wonderland commanded the main stage, flanked by an enormous screen that frequently displayed vibrant flashes and shifting colors, with Pokémon characters making occasional appearances. The author notes the intermittent nature of these Pokémon visuals, expressing a slight surprise at the screen's frequent lack of 'mon-themed content. This observation also extended to the music, which, despite a memorable EDM rendition of the Lavender Town theme, largely lacked other distinct Pokémon musical motifs. Nevertheless, colossal, DJ-ing figures of Pikachu and Mimikyu helped maintain the Pokémon ambiance, eliciting enthusiastic cheers upon their playful arrival on stage to 'perform' their own tracks.
Marshmellow's performance followed a similar pattern, though his elevated position on the backing screen significantly enhanced the visual storytelling. Despite feeling somewhat out of their element, the author found themselves wholeheartedly cheering at a massive battle unfolding between Groudon and Kyogre behind Marshmellow. They sported a wide grin as enormous animations of Greninja and Lucario displayed their martial arts prowess, and even shed a tear as the original starter Pokémon characters appeared on a grassy knoll, set to the backdrop of Lana Del Rey's "Summertime Sadness."
The event culminated with gigantic Eevee characters, a shower of confetti, and illuminated wristbands reminiscent of Coldplay concerts. Despite the spectacle, the author remained unconvinced that the realms of Pokémon and EDM were a perfect union. Yet, they admitted to being thoroughly enveloped by the sheer peculiarity of the occasion, likening it to a historically significant personal experience. While unlikely to fully embrace the rave culture, the author, observing three Ash Ketchum cosplayers dancing with a Pikachu and a rather perspiring Bulbasaur amidst the crowd, recognized that they had just partaken in an unparalleled night out.
About the author

Game designer and author who writes about using games to improve real life and solve problems.

by Jane McGonigal
by Mark Rosewater